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Ray Phoenix Builds 27-Story, 401-Unit Tower on Central Avenue

Downtown Phoenix lists Ray Phoenix as a 27-floor, 401-unit residential tower at 777 N. Central Avenue, two blocks from Roosevelt Row.

By Phoenix Business Desk · Published July 24, 2026

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This article was written by AI from the linked sources and was not reviewed by a journalist before publishing. The Daily Phoenix is part of The Daily Network and follows our reasonable editorial care.

Exeter Central West Coast 47500
Exeter Central West Coast 47500. Photo: Geof Sheppard / Wikimedia Commons (CC BY-SA 4.0)

Ray Phoenix is a residential tower listed by Downtown Phoenix at 777 N. Central Avenue. The development page describes the project as a 27-floor, 401-unit tower located two blocks from Roosevelt Row. It is presented as a transit-oriented downtown development with residential, retail, and structured parking components.

The project includes a four-story, 132,000-square-foot above-ground parking garage. Downtown Phoenix lists 4,500 square feet of retail space and identifies the development type as residential. The page gives 2026 as the completion date and labels the development status recently completed.

Ray and VeLa are identified as the co-developers. The page lists Lamar Johnson Collaborative and Johnston Marklee & Associates among the architects, Paul Koehler as the MEP engineer, and Clayco as the general contractor. Those details place the tower within a larger development team rather than describing it only as a residential address.

The project’s location gives it a direct connection to the central city. It is near Roosevelt Row and within walking distance of cultural, educational, dining, and arts destinations listed on the Downtown Phoenix page. Nearby entries include Valley Youth Theatre, The Space Between Park, the Irish Cultural Center and McClelland Library, Burton Barr Central Library, and Phoenix Center for the Arts.

The development page describes the project’s design goals in terms of attainable luxury apartments, efficient design, and a more customized residential layout. Those descriptions are part of the project’s stated positioning; they do not establish a ranking or a guarantee about resident experience. The concrete details available on the page are the tower’s floor count, unit count, address, parking structure, retail area, development team, and completion information.

The page also places the project within the broader downtown network of places residents and visitors use. Its nearby listings include restaurants, cultural institutions, a library, a theater, and public art and park destinations. Those references help establish the setting without adding unverified claims about the tower’s tenants, rents, sales, or operating performance.

Ray Phoenix adds another substantial residential address to Downtown Phoenix’s Central Avenue corridor. Its 401 units, four-story parking structure, and ground-level retail component are designed around a transit-oriented location close to Roosevelt Row. With the page listing the project as recently completed and giving 2026 as its completion date, the development is now part of the built environment described by Downtown Phoenix rather than only a proposal on a planning map.

This article is general information only and is not personal financial or investment advice. Consider your own circumstances and seek licensed professional advice before making financial decisions.

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